Creative Social Design (v1.0), An Introduction.
(In this post I’ll share a basic overview of the Creative Social Design framework. In upcoming posts I’ll walk you through specific exercises to get started using this framework.)
What is Creative Social Design?
Creative Social Design (CSD) is the framework for creating, launching and sustaining a holistic social media program. The CSD framework was built for a business-to-business audience, but CSD methods can be applied to any person or organization seeking to succeed in the transition to, and adoption of, social media.
With CSD, all elements of a program are built on the foundation of strong insights. There should be a guiding principle, even if aspirational, that drives the program through each step. There are four main steps to CSD:
- Insights: Discovering and modeling the unique data points. Using this data to unveil the strong foundation upon which to build actionable strategies.
- Strategy: Defining the path to reach the ideal outcomes anchored to business goals.
- Planning: Drafting and finalizing the blueprint for the team, setting the metrics for success. This step includes education/workshops for the individuals and teams that need to improve specific social skillsets based on the blueprint.
- Activation: Putting the blueprint into action with scheduled audits to ensure nimbleness.
When CSD is done well, Activation won’t be set in motion without Planning. Planning won’t be configured without Strategy. Strategy won’t be set without Insights.
A simple way to start planning your social media program within the CSM framework is to create a document with four columns. From left to right, label the top of each Insights, Strategy, Planning, and Activation. You could also do this exercise on a whiteboard. Here’s an example:
The rule is simple; you need to add the data on the left in order to take a step to the right. Give it a try and see what you can do on your own.
Here’s an example to help you get started:
On my next post on CSM Next post I’ll cover techniques on how to discover and model insightful data.